[DEVELOPING] OpenAI expands ChatGPT Ads to 89 countries, cites 100,000+ advertisers; AI ad rewrites to default on
OpenAI expanded ChatGPT Ads to 26 more countries, 89 in total, and said more than 100,000 advertisers have run campaigns since launch. That count is cumulative and company-reported, and ads remain limited to the Free and Go tiers. PPC Land, citing an Oct 20 advertiser email, reported that AI 'creative enhancements' will turn on by default for self-serve campaigns around Oct 29–30. These can rewrite headlines, translate copy, resize images and change landing URLs without per-version approval. Together this is the clearest current data point on answer-engine monetization at scale. Open questions: active versus cumulative advertiser counts, and how advertisers respond to the opt-out default.