[UPDATE] OpenAI moves ChatGPT Ads to Target CPA/CPC bidding from Nov 9; Max Bid retires Jan 1
Search Engine Roundtable reports an OpenAI email telling advertisers that Target CPA and Target CPC replace Max Bid and Max CPC for new ChatGPT Ads campaigns from Nov 9. The legacy options retire on Jan 1, 2027, and 'Maximize results' is renamed 'intelligent bidding'. The shift toward automated, outcome-based bidding is an observed step in how chat-answer advertising is priced. Still to see: delivery and pricing data once targets go live.