[UPDATE] Google spared ad-tech breakup; behavioral remedies stay sealed and DOJ weighs next steps
Judge Leonie Brinkema (EDVA) rejected the DOJ's push to force divestiture of Google's AdX exchange, ordering changes to business practices instead — the second major antitrust case after Chrome/Android to spare a structural breakup. As of the Sept 3 preview the full remedies remained sealed and the DOJ said it is 'evaluating appropriate next steps,' leaving the operative constraints and an appeal path unresolved. Watch: carried from the 09-07 band as still-evolving; the near-term revenue engine is intact for the deepest-pocketed AI player, but the remedy detail and EU DMA (2027) overhang the medium term.