[DEVELOPING] Meta extends Muse agent to small businesses one day after the Enterprise Platform; Amazon and Walmart block it
Meta said Sep 29 it is opening its Muse shopping and customer-service agent to small businesses (TechCrunch, CNBC, Axios), a day after launching the Meta Enterprise Platform under former MongoDB chief CJ Desai. Bloomberg's Sep 29 newsletter and NBC News report that Amazon, Walmart and Wayfair are refusing to let agents like Muse transact on their stores, keeping checkout inside their own properties. For the answer-engine economics beat this is the first dated evidence of large retailers refusing agent-mediated purchases, the mirror of Adobe's Sep 28 finding that AI-assistant referrals to US retail are growing 130% year on year; OpenAI's DevDay the same day shipped no checkout product.