[DEVELOPING] OpenAI to test visual ads during ChatGPT image generation in the US later this month
OpenAI said it will begin testing a new visual ad format, shown while users generate images in ChatGPT, later in October in the US with an initial group of advertisers. The ads will be labeled and kept separate from the generated image. Alongside the test it announced conversion-data integrations (Hightouch, Tealium, LiveRamp), more attribution partners, and brand-suitability pilots with DoubleVerify and IAS. WinBuzzer reported that one agency raised concerns about reporting discrepancies. This extends answer-engine ad inventory beyond text responses. Points to watch: targeting and pricing disclosure, rollout to more advertisers, and how measurement holds up.