[UPDATE] Google raises Pixel 11 prices about $100 across the range, citing memory costs; Alphabet closes flat
At the Made by Google event on 2026-08-12 Google unveiled the Pixel 11 line on the Tensor G6 with prices up roughly $100 across the range - Pixel 11 at $899 from $799, Pro at $1,099, Pro XL at $1,299 and the Fold also up $100 - with coverage attributing the increase to LPDDR5X contract prices rising 78-83% quarter on quarter in Q2 2026. Alphabet opened about 0.6% higher, reversed, and closed 2026-08-12 at $343.54, essentially unchanged, two days after a 3.61% fall tied to the funding side of its capex. This is the memory squeeze becoming visible in end-product pricing rather than only in supplier commentary, which is the first hard consumer-side corroboration the desk has seen for the scarcity theme.