[UPDATE] Salesforce signs definitive agreement to acquire voice-agent platform Cresta for Service Cloud
Salesforce announced a definitive agreement to acquire Cresta, a voice-first customer-experience platform, to fold into Service Cloud. Its release discloses no price and targets closing in Q1 of fiscal 2028, subject to regulatory approvals. The deal adds voice agents to Salesforce's agentic customer-service push. It lands as CRM trades below its 50-day average, which makes disclosure of terms in later filings the detail to watch. This is single-source: the press release only, with no in-window independent report on terms verified.